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LocaleFrame

Video ads, localized for every market.

LocaleFrame turns one product page into a video ad for each market an e-commerce brand sells in: rewritten for local buyers, re-voiced, subtitled and rendered in 9:16, 16:9 and 1:1. Your team approves every script before anything renders.

Apply as a design partnerBook a 20-minute walkthrough

Private beta. We're onboarding a small group of design partners.

botanica-no7 · 16:9 · ja-JP
Amber dropper bottle on a stone plinth, keyframe from the Botanica No.7 sample ad● 00:00:00:00

成分を、一滴ずつ設計しました。

公式ストア · ¥9,800

Source line · EN-US

Your 11 pm routine just got one step shorter.

Localized · ja-JP · Japanese

成分を、一滴ずつ設計しました。

Back-translation: “We engineered the formula, drop by drop.”

Why it changed

Tokyo beauty shoppers weight ingredient transparency and dermatologist supervision over urgency. Claude removed the countdown framing, foregrounded the cold-press process and fragrance-free formulation, and softened the CTA to an official-store visit.

Voice
ja-JP · Calm Mezzo · 6.8 mora/s
Served from
Tokyo-NRT
Illustrative sample for a fictional product, showing what each market receives: a rewritten line, local price and CTA, a matched voice, and a note explaining the change.

From product page to ads in every market.

Four steps. The only one that needs your team is the second.

  1. Paste a product page

    We read the page for claims, specs, imagery and price, and build a brief your team can edit.

    shop.example.com/products/botanica-no7

    14 attributes · 6 images · price $68

  2. Approve a script per market

    Each market gets a rewritten hook, voice-over and subtitles, with a note on what changed and why. Nothing renders until you approve it.

    JA成分を、一滴ずつ設計しました。
    DESieben Wirkstoffe. Null Kompromisse.
    PTSeu skincare noturno em uma só gota.review

  3. Render and score

    Motion is generated from your product photos, voiced, subtitled and scored for how well the first three seconds hold attention.

    JA · 9:1692.4done
    DE · 16:989.7done
    PT · 1:1—rendering

  4. Export or stream

    Download files for your ad accounts, or embed an HLS stream served from the edge closest to each market.

    • MP4 + SRT per locale
    • HLS embed link
    • Campaign JSON via webhook

Translation is the easy part.

A line that sells in Austin can fall flat in Osaka. Each market gets its own opening, register, price format and call to action. Here is the same serum ad across six markets.
How the Botanica No.7 sample changes per market
MarketOpening lineEnd card
United Statesen-USYour 11 pm routine just got one step shorter.Try it risk-free · $68
Japanja-JP成分を、一滴ずつ設計しました。We engineered the formula, drop by drop.公式ストアで見る · ¥9,800
Germanyde-DESieben Wirkstoffe. Null Kompromisse.Seven actives. Zero compromises.Jetzt entdecken · 59 €
Brazilpt-BRSeu skincare noturno em uma só gota.Your night skincare in a single drop.Compre em até 6x sem juros · R$ 349
Francefr-FRLe geste du soir, réduit à l’essentiel.The evening ritual, reduced to the essential.Découvrir · 65 €
UAEar-AEإشراقة تبدأ من قطرة واحدة.Radiance that begins with a single drop.تسوّق الآن · 249 د.إ

Three sample products to explore.

Each one has scripts, end cards, a storyboard and predicted scores for six markets and three formats. The products are fictional.

What it runs on.

Each stage runs on a provider chosen for that job, connected by queues we operate.
Read the architecture
Scripts and cultural adaptation
Anthropic Claude reads the product page and writes each market's hook, voice-over and subtitles, with a note explaining every change.
Motion from product photos
Runway's video models turn your existing photography into shots, and Act-One handles presenter lip-sync.
Job orchestration and storage
AWS (ECS, SQS, RDS, S3) runs the queue, keeps campaign state and stores your assets encrypted per workspace.
Attention scoring
Google Cloud Vertex AI predicts how well the first three seconds hold attention, before you spend on media.
Muxing and delivery
Akamai Connected Cloud GPUs mux audio, video and subtitles, and its edge network streams the result in each market.

What it costs compared with an agency.

Adapting a 15-second spot for one new market usually means an editor, a voice session, subtitles and a review round. Move the sliders to model your volume.
20 SKUs
8 markets
Per monthAgency adaptationLocaleFrame (modeled)
Localized variants160160
Production hours2,88040
Production cost$192,000$960
Delivery egress$2,109$117

About 2,840 hours and $193,032 a month that go back to your team.

How these numbers are modeled
  • Agency: 18 hours and $1,200 per localized 15-second variant (edit, voice-over, subtitles, QC). Indicative; your quotes will vary.
  • LocaleFrame: 15 minutes of human review and about $6 of compute and model usage per variant, estimated from current API and GPU list prices.
  • Delivery: 25,000 views of 6 MB per variant, at $0.09/GB typical cloud egress versus $0.005/GB edge delivery.
  • Planning estimates, not a quote or a guarantee.

Your assets stay yours.

Security and subprocessors

We don't train on your content.

Your product assets and generated ads are never used to train our models or our providers' models.

You control retention.

Delete a campaign and its files are purged, including from backups within 35 days.

Voices need consent.

Presenter voices and likenesses are only synthesized from people who have given documented consent.

Generated content is labelled.

Exports can carry metadata marking them as AI-assisted, to help you meet platform and EU AI Act disclosure rules.

Pricing

Prices are provisional during the private beta. Design partners keep their rate when list prices change.

$79 / month

Growth. 25 localized video renders / month. 10 languages.

$249 / month

Scale. 120 localized video renders / month. 35+ languages.

Custom

Enterprise. Unlimited locales. Dedicated Linode GPU transcoding nodes.

Design-partner pricing. Scale features at the Growth price for your first 12 months, in exchange for a 30-minute feedback call every two weeks and permission to name you once you're happy with the results.

Compare plans

Questions

What does a design partner get?

Early access to the full pipeline, a direct line to the people building it, and scale features at the Growth price for your first 12 months, in exchange for a 30-minute feedback call every two weeks and permission to name you once you're happy with the results.

Which languages do you support?

Scripts and subtitles cover 35+ languages. In the beta we focus on English, Japanese, German, French, Brazilian Portuguese, Latin American Spanish and Gulf Arabic.

Does a person check the output?

Yes. Nothing renders until someone on your team approves the script for that market, and you can edit any line, swap the voice or lock terms in a glossary.

What do we get at the end?

An MP4 and SRT for every market and aspect ratio (9:16, 16:9, 1:1), an HLS embed link, and a JSON record of the campaign you can pull into your own tools.

Do you replace our agency?

For adapting existing product ads into new markets, usually yes. For original brand campaigns and shoots, no: we start from the assets you already have.

We're looking for a few brands to build this with.

If you sell in more than one country and your ads still only speak one language, we'd like to hear from you. Tell us what you sell and where you sell it.

Apply as a design partnerBrowse the sample library